ABOUT

Producer, creator, entrepreneur

Born in Takasaki, Gunma Prefecture. Graduated from the Department of Electrical Engineering, Faculty of Science and Technology, Keio University.
Director of Tokyo Broadcasting System, Inc. Sports Department and Dreamax Television, and representative director of Digital Nine, Monster 9, and Gold Eggs.
After transferring his shares in Gold Eggs Co., Ltd., he is currently the Representative Director of Suscess Co., Ltd.

He is a world-renowned creator of "sports variety" and the spaces he creates, and is introduced in Japan and the United States as a top creator in various genres.

Biography and Personality

Joined TBS (Tokyo Broadcasting System) in 1986.
A true creator of "Kinniku Banzuke," "Sportsman No. 1 Championship," "World Athletics Championships," "SASUKE," and "ZONE."
He has created, produced and produced hit programs such as the "K-1 Series," and has created a new genre called "sports variety" that combines sports and entertainment.

Since 1997, TBS has been broadcasting the World Championships in Athletics. As general director and producer, and with presenters Yuji Oda and Miho Nakai, he established a format for programming and PR that conveyed the appeal of the world's top athletes to viewers in an easy-to-understand way.

You can find out the story behind that on the following page.

Behind the Scenes at the World Championships

From 2000 to 2005, TBS broadcast martial arts shows. In particular, they arranged the match between Akebono and Bob Sapp, which took place as the main event of "Dynamite!" in 2003, and the viewership rating recorded was 43.0%, becoming the first commercial broadcaster to surpass the ratings of "Kohaku."

Since 2005, "SASUKE" has been a huge hit in Taiwan and Hong Kong, and is currently enjoying great success in the United States under the title "NINJA WARRIOR."
It is broadcast in over 150 countries and regions around the world, including the United Kingdom, France, and Italy, the most in the history of a Japanese television program.
Overseas, it is credited as "created by USHIO HIGUCHI."

In 2012, with the theme of "Creating an exciting and fun Japan," the company launched the sports school "Gold School" (soccer, gymnastics, karate, etc.), and currently operates over 18 schools in Tokyo, Kanagawa, Saitama, and other areas.

In 2017, he launched a new entertainment project called "KuroOvi" together with Dentsu, and is developing it into a global content.

In 2018, we produced a new park called "Fisher's Park."
Since 2019, the company has been operating the amusement sports club "Ninja☆Park," and as of December 2023, has expanded to 12 stores.

Achievements

tv show

  • Producer of "Kin-chan's Professional Baseball Funny Plays" (1993-2001)
  • "Sportsman No.1 Championship" General Director and Producer (1993-2010)
  • "Kinniku Banzuke" general director and producer (1995-2002)
  • General direction and production of the 1997 Athens World Championships, the 1999 Spain World Championships, and the 2001 Canada World Championships.
  • "SASUKE" General Director and Producer (1997-2011)
  • Sports documentary "ZONE" general director and producer (1997-2004)
  • General producer of the mixed martial arts event "INOKI BOM-BA-YE" (2000)
  • General producer of the new kickboxing event "K-1 WORLD MAX" (2001-2006)
  • "Taiiku Oukoku" General Director and Producer (2002-2003)
  • "Golden Muscle" General Director and Producer (2003-2004)
  • "The Best Holiday", "Solomon's Palace", "Solomon Style" (TV Tokyo) General Director and Producer (2003-2010)
  • General producer of the mixed martial arts event "K-1 Premium Dynamite!!" (2001-2005)
  • General producer of mixed martial arts events "K-1 ROMANEX" and "King of Fighting HERO'S"
  • "Viking: The King of the Sea" (Fuji Television) General Director and Producer (2005-2007)
  • Sports game battle "10 million yen with family ties!! Famikin Special" (Fuji TV) General direction and production
  • General producer of talk variety show "Kuchikomi" (2006-2007)
  • General producer of "Supporting People Who Try Their Best - Physical Education Time" (TV Asahi) (2007-2009)
  • "Secret Beauty Recipes" (BS-TBS) Planning (2015-2017)
  • Creator of "Who is the Ultimate Hero? KuroOvi Championship" (Sky PerfecTV) (2018~)

sports broadcast

  • Barcelona Olympic Games Local Chief Director
  • Director of Professional Baseball Broadcasts

musical

  • "Muscle Musical" Director and Producer (2002-2011)

sports park

  • "Muscle Park Odaiba" "Muscle Park Chitose" (2006-2011)
  • "Fishers Park" (2018-2019)
  • "Ninja☆Park" (2019-)

movie

  • "MUSCLE HEAT" (starring Kane Kosugi, Masaya Kato, Sho Aikawa, Naoto Takenaka, and others) Planning and scriptwriting

animation

  • Kongo-kun's Great Adventure Planning and Screenplay
  • Gold Muscle Planning and Screenplay

comics

  • Original concept and supervision of the manga "Kinniku Banzuke Gaiden: Kaiketsu! Kongou-kun" published in "Bessatsu CoroCoro Comic"

publication

  • The vaulting horse myth PART1・PART2

game

  • Planning and supervision of home video games (PS, PS2, GB, GBA versions)
  • Muscle Ranking Vol.1 ~I am the strongest man!~ (PlayStation)
  • Muscle Ranking Vol.2 ~Challenge to New Limits!~ (PlayStation)
    - A hidden character in this work is created under the name "Ushio-kun".
  • Muscle Ranking ~ROAD TO SASUKE~
  • Muscle Ranking Vol.3 ~The Birth of the Strongest Challenger!~ (PlayStation)
  • Muscle Wars 21 (PlayStation 2)

Awards

  • "30 Hours of News TV" President's Award
  • President's Award at the Athens IAAF World Championships
  • "The Man Who Crosses the Scramble Crossing in Three Steps" World's Best CF Competition (IBA) Promotion Category Award
  • 1999 TBS Annual Excellence Award
  • "Kinniku Banzuke Special" and "Sportsman No. 1 Championship" President's Award
  • 2000 TBS Annual Best Award
  • "ZONE" Asia-Pacific Broadcasting Union (ABU) Sports Program Award
  • "Inoki Army vs. K-1 Strongest Army All-Out Battle Final Decision!!" President's Award
  • "Sportsman No. 1 Championship XX" President's Award
  • "Inoki Bombaie 2002: The Ultimate Fighting Championship" President's Award
  • "mono Magazine Super Goods of the Year 2004" Bronze Award in the Food Category
  • "K-1 Premium 2004 Dynamite!!" President's Award
  • In 2005, the city of Yokohama recognized the Muscle Musical's contribution to the local community and presented it with a certificate and letter of appreciation.

others

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